About Us & Our Mission

Our goal is to empower families and individuals of all ages to educate themselves and to become aware of other healthy alternatives in addition to mainstream medicine

Tanya Kovacs, CNC

Tanya’s passion for health and wellness derived from the inspiration of her mother, Selma Neubrander, RN who provided extensive knowledge in the field of integrative medicine as well as her experience working with her father, Dr. James A. Neubrander, as his Pratice Manager for over five years. In this role, she interacted daily with children diagnosed with Autism. Moved by their families overwhelming love and commitment to holistic healing, Tanya was inspired to launch a business that would allow them (and others!) to quickly and efficiently receive high-quality supplements and health related products. As a Certiied Nutritional Consultant and business major at Queens University of Charlotte in North Carolina, Tanya sought to create a onestop resource center that would be able to accommodate all of the needs of individual patients and their families. “As a mom, I know how important it is to do whatever it takes to help keep your family safe and healthy. If we can make our customers lives a bit more peaceful and easy, then our company is a success.”


To make a difference to our customers through amazing service and quality products that we offer! With a family legacy in the field of medicine, specifically in the field of Autism, our initial passion was to provide quality products to those who had tremendous supplemental needs but who weren’t supported financially by insurance companies for those needs. It was the struggle of these families which touched our hearts and which spawned the “Pure and Balanced Movement” to do all that we can to help those in need. Now it is the Pure and Balanced online vehicle from which we have launched our mission to continue in this passion! Our goal is to empower families and individuals of all ages to educate themselves and to become aware of other healthy alternatives in addition to mainstream medicine. We are in accordance with the famous “Father of Orthomolecular Medicine”, Dr. Carl Pfeiffer, when he said, “For every drug that benefits a patient, there is a natural substance in nature that can achieve the same effect”. It is our mission to support these ideas, promote products with these standards, and encourage others to do the same.


TRIBUTE to my Mom


Pure and Balanced would not exist if it weren’t for the love and amazing support of my mom, Selma Martin Neubrander. 

My journey into the world of health began with her, and more specifically as a child, right from birth.  The type of health I’m speaking of, however, is not the tangible kind one might think.  Yes, my mom was highly qualified in the field of health and wellness with 35+ years as a Registered Nurse under her belt, as well as being a Reiki Practitioner, Massage Therapist, Health & Wellness Coach and consulting others as an Environmental Practitioner.  Without a doubt my mom inspired me (and so many others!) with her knowledge in so many areas.  She was the one who helped me build this very business from the ground up.  However, the type of health I’m speaking about is the kindness and compassion she lived every day.  The type of wellness she first taught me was by living a life of abundance, regardless of circumstance. As we all know life can throw some pretty serious curve balls.  Among other challenges, sadly, my mom & our family was thrown one of them in May 2015 when she was diagnosed with Stage 4 Breast and Liver Cancer.  She passed in June 2015.  Even with her grim diagnosis, and as far back as I can recall, I always remember my mom emphasizing the importance of “sitting in the place of something bigger and greater than yourself.”  She was fearless.  My mom was a champion at maintaining the health of her spirit despite what was thrown at her.  In her last moments, I will never forget her courage & strength.  Her devotion was undying to the ones she loved and her enthusiasm for life was contagious, as it always had been.  Not many people get written up in the New York Times with the headline reading: “Mr. Roger’s Would Be Jealous!”, and not have something infectious about them!  Although I’m forever grateful to my mom for raising us on organic food, teaching us about a proper diet and supplementation as well as opening our mind to alternative methods of medicine ~ it is the intangible that I thank her for the most.  I know the same essence that lit up the room whenever she entered it, is the same positive light that is lighting up Heaven now.  She has left the world a healthier place.


In honor of my mom, I would like to share my mom’s own guide (in her words) to healthy living

  • Life’s Little Instruction Book
  • Compliment three people every day
  • Watch a sunrise at least once a year
  • Be the first to say “Hello”
  • Treat everyone like you want to be treated
  • Never give up on anybody— Miracles happen
  • Never deprive someone of hope, it may be all he has
  • Pray not for things, but for wisdom and courage
  • Be tough-minded but tenderhearted
  • Be kinder than necessary
  • Don’t forget—a person’s greatest emotional need is to feel appreciated
  • Keep your promises
  • Learn to show cheerfulness, even when you don’t feel like it
  • Leave everything better than you found it
  • Don’t rain on other people’s parades
  • Never waste an opportunity to tell someone you love them