To make a difference to our customers through amazing service and quality products that we offer! With a family legacy in the field of medicine, specifically in the field of Autism, our initial passion was to provide quality products to those who had tremendous supplemental needs but who weren’t supported financially by insurance companies for those needs. It was the struggle of these families which touched our hearts and which spawned the “Pure and Balanced Movement” to do all that we can to help those in need. Now it is the Pure and Balanced online vehicle from which we have launched our mission to continue in this passion! Our goal is to empower families and individuals of all ages to educate themselves and to become aware of other healthy alternatives in addition to mainstream medicine. We are in accordance with the famous “Father of Orthomolecular Medicine”, Dr. Carl Pfeiffer, when he said, “For every drug that benefits a patient, there is a natural substance in nature that can achieve the same effect”. It is our mission to support these ideas, promote products with these standards, and encourage others to do the same.